SEO & Analytics
HA Web Studio sets up Bing Webmaster Tools so your site is properly indexed and visible beyond just Google search results.
Bing Webmaster Tools is Microsoft's equivalent of Google Search Console, showing how your website is indexed and performing in Bing search results, and by extension, in Microsoft's broader search ecosystem, including results surfaced through Copilot and Microsoft Edge.
At HA Web Studio, we set this up as part of a complete SEO foundation, since a meaningful share of search traffic, particularly in certain industries and regions, still comes through Bing.
Relying solely on Google means missing visibility into a meaningful slice of search traffic. Bing powers search not just on Bing.com but across Microsoft Edge and Copilot, which means proper indexing here has become more relevant, not less, as AI-assisted search grows.
Setting this up costs very little time but ensures you're not leaving an entire search ecosystem unmonitored, and it often surfaces indexing issues that overlap with, and confirm, what you're seeing in Google Search Console.
We set this up alongside Google Search Console and Schema.org structured data, since well-structured, properly indexed content benefits visibility across every search engine and AI search surface, not just one.
Do we really need this if we already use Google Search Console? Yes, they cover different search engines. Setting up both takes minimal effort and ensures nothing is missed on either platform.
How much traffic actually comes from Bing? It varies by industry and region, but it's rarely zero, and the setup cost is low enough that it's worth doing regardless.
Does this affect our visibility in AI tools like Copilot? Yes, Microsoft's Copilot and AI search features draw on Bing's index, so proper indexing here is increasingly relevant.
Search visibility shouldn't stop at Google. Book a Consultation for a full SEO setup.
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Talk to HA Web Studio about the right setup for your business.