SEO & Analytics
HA Web Studio uses Google Lighthouse to measure and improve site speed, accessibility, and SEO, the technical factors that directly affect rankings.
Lighthouse is Google's open-source auditing tool that scores a website across performance, accessibility, best practices, and SEO, the same underlying signals Google uses when evaluating Core Web Vitals and page experience for ranking purposes.
At HA Web Studio, Lighthouse audits are part of our standard process for every website, both during development and as an ongoing performance check after launch.
Page speed and technical quality directly affect both your Google rankings and how many visitors stick around long enough to convert. Lighthouse gives us a concrete, measurable score rather than a vague sense of whether a site "feels fast," which lets us target specific issues, an oversized image, unused JavaScript, a layout shift, and verify the fix actually worked.
Running this audit before launch, rather than discovering performance problems after the fact through lost rankings or high bounce rates, saves real time and avoids costly post-launch fixes.
Lighthouse audits guide the performance decisions we make across our stack: image optimization in Next.js, lean CSS through Tailwind, and efficient loading strategies, all measured and verified against the same benchmarks Google uses.
What's a good Lighthouse score? Generally, scores above 90 across categories are considered strong; we target this range on every project we build.
Does a bad Lighthouse score directly hurt our Google ranking? Core Web Vitals, which Lighthouse measures, are a confirmed ranking factor, though not the only one. Poor scores also directly hurt conversion by creating a slow, frustrating experience.
Will you fix issues Lighthouse finds, or just report them? We fix them. Lighthouse audits are part of our build and QA process, not just a report we hand over.
Speed and accessibility aren't optional extras, they're core to how Google and your visitors judge your site. Book a Consultation for a free performance audit.
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